Why Interactive Entertainment is Winning Over Indian Youth

Historical records suggest that the first forms of first interactive entertainment in India existed in the form of toys and board games dating back as far as the Indus Valley Civilisation 3300 – 1300 BCE. Over the centuries, social connections have been a very important element of Indian culture and the interactions that entertainment such as board games and other recreational activities underwent a continual evolution into the present day highly interactive universe that is exceptionally popular among Indian youth.

The internet was made available to the Indian population for the first time on 15 August 1995, however, only a very small demographic had access to it due to high costs. Internet exclusivity came to an end with the announcement on the news of the Digital India initiative and its subsequent launch on 1 July 2015. As a result, the internet is now widely available even in the remotest areas of the country. India now has the largest population in the world with over 1.4 billion people.

Around twenty percent of the world’s younger generation live in India and account for nearly half of the country’s population. Easy access to cheap smartphones and affordable data plans has made India a predominantly mobile first country and there are currently over one billion active smartphones in India which translates 77% percent of the population being digitally connected or around 806 million people.

India’s Digital Entertainment Consumption Trends

The average young Indian is connected to the internet for at least five hours a day. The majority of this time is spent on social media followed by online games and over-the-top platforms. There is still a strong emphasis on social culture and community and digital connectivity has been instrumental in the continuity of upholding these values as it is a convenient method of keeping families and loved ones connected even if they live in different regions of the country or abroad.

Why Interactivity Drives Higher Engagement

The younger generation of online users have created a high demand for entertainment options that feature interactive features. Gen Z and Generation Alpha are not interested in linear experiences where they must passively consume entertainment. Online platforms have adapted their UI and UX designs in response to this growing trend by creating content that requires users to actively engage online. Infographics, polls, infographics, interactive videos, and quizzes are crucial elements of any platform that wants to retain and attract new users.

Research has proven that interactive content has exponentially increased user engagement and traffic on platforms. Gen Z especially, favour short info bursts and are more likely to watch a short video than read content. Today’s younger generation of online users prefer experiences that are personalised to their particular interests and enables them to visually experience the benefits and features of a product in a real context.

Interactive content requires users to stay engaged with the content that they are connecting with which means that they have a greater rate of retention because they are actively involved throughout the process.

Why Game Show Style Entertainment Has Become The Latest Trend

Online game show style entertainment appeals to modern audiences as it offers easy and convenient access to experiences where they can actively participate and interact with. Even if they are not on the stage, audiences enjoy the authenticity and feeling that they are involved. This feeling  is created through experiences that are live streamed and offer the opportunity to interact with different elements in real time enhancing the overall quality of the user experience.

Online casinos have excelled in offering live casino game shows where participants can enjoy highly interactive and immersive experiences where they can chat with game show hosts and other contestants in real time.

Live streamed game show style entertainment fulfils the basic human need for social interaction and feeling a sense of belonging to a community. In a recent poll, almost seventy percent of the population indicated that they feel that entertainment is an essential part of their daily routine as they need to be able to socially engage with others to debate, join online forums, or just have a good laugh.

Blending Fun With The Thrill of Unpredictability

Human psychology is naturally wired to enjoy fun activities as well as the thrill and excitement that is associated with unpredictable outcomes. Younger Indians seek online entertainment experiences that resonate with their need for meaningful, engaging, personalised digital experiences that resonate with their life aspirations and personal identity.

Driven by the desire for immediate gratification, a sense of accomplishment, young Indians crave online experiences will reward them with a sense of accomplishment which enables them to validate their achievements through social media or other online communities.

The excitement and fun that is associated with vibrant colours, near miss experiences, and animations that celebrate achievements in online platforms such as iGaming releases dopamine and creates a feedback loop that keeps the younger generation coming back for more as it offers a short term feeling of exhilaration that they want to repeat again.

The combination of thrill and unpredictability are not just based around the feeling of excitement associated with activity, but also satisfies the need to be recognised, creates a personal identity, and offers a feeling of control in a very uncertain world.

Play Crazy Time At Casino Days India

If you enjoy immersive interactive digital experiences then you should play crazy time online game for real money, an innovative and transformative digital experience that offers exciting live gamified entertainment. Since its launch in 2020 by Evolution Gaming, Crazy Time which is based around the Dream Catcher money wheel concept where a wheel that is divided into 54 segments is spun by a live dealer and where it stops will determine how much the payout will be, has become one of the most popular live casino game shows in India.

This dynamic live casino game show is hosted by a charismatic and friendly live dealer that players can interact with throughout the course game play. Every second of the action in the vibrant game studio is streamed to your device screen in real time so that you never miss a spin or a win. In addition to the main game, bets can also be placed on any of the four exciting bonus games: Cash Hunt, Pachinko, Coin Flip, and Crazy Time, which creates even more excitement during game play as it offers players additional opportunities to win exciting prizes.

The rules of the game are straightforward and easy to learn and are compatible with all screen sizes, so players can enjoy all of the thrill and excitement from a mobile device or by downloading the free app to their smartphone to enjoy Crazy Time on the go. As a fully licensed gaming platform, Casino Days customer security is a top priority, and Casino Days India ensures that all sensitive user details and financial transactions are protected through state-of-the-art SSL encryption, which means that players only have to worry about enjoying the finest online gaming experience in India.